The UGC agency
for brands tired of
chasing creators

A UGC agency finds, vets, briefs and manages creators on your behalf, then hands you finished videos that are ready to post or run as ads. Instead of you chasing individual creators, negotiating and following up on revisions, the agency owns the whole pipeline and carries the accountability for the output. We handle sourcing, briefing, production, review and delivery, and you approve the final cut.

UGC stands for user-generated content, meaning creator-style videos and photos that look like a real customer made them rather than a polished studio ad. It’s the native, relatable content that performs on TikTok, Reels and Shorts and inside paid ads, because it lands like a recommendation rather than a commercial.

No. That is the whole point. Your reach comes from a network of independent creator accounts, not from your own follower count, so a brand starting at zero and a brand with a million followers get distribution the same way.

Per video, often yes. Per result, usually not, once you count the hours spent sourcing, briefing, chasing revisions and settling usage rights, plus the videos that come back unusable. If someone on your team has that time and wants the job, hire freelancers directly. If not, a managed agency takes the whole operation off your plate.

Most UGC agencies charge per video, with extras for paid-ad usage rights, additional hooks and rush delivery. We price differently: you pay per 1,000 verified views, and the minimum views, creator video count and platform uploads are agreed in writing before production starts. Final pricing is set after we review your content needs and sample videos.

Most agencies deliver a first batch within 5 to 10 business days of an approved brief, with faster turnarounds available for a rush premium. Once your creators are matched and the brief is signed off, first drafts from us typically land in about 3 to 5 days.

Yes. Once the campaign is paid for, the rights in the finished videos are assigned to you fully and irrevocably. There is no licence window, no per-use fee and no renewal twelve months later, so you can post the content organically, run it as paid ads and reuse it wherever you need.

You get revisions. A good agency builds a review and revision round into the process, so if a video misses the brief, the tone or the hook it gets reworked before it ever goes live. You approve the final cut and nothing publishes without your sign-off.

A marketplace hands you a list of creators to search, negotiate with, brief and chase yourself, which makes you the project manager. An agency owns that entire process and carries the accountability for the finished result. If you have the time and want maximum hands-on control a marketplace can work, but if you want consistent output at volume without managing creators an agency is the better fit.

Yes. Paid-ad UGC is the core use case: ad-ready hooks, multiple variations for testing and the correct aspect ratio for each platform. Paid usage sits inside the same rights assignment, so there is no separate licence. If you want creator-linked formats such as TikTok Spark Ads, we arrange the creator’s authorisation at brief stage, so everything drops straight into your ad account.