Performance-Guaranteed UGC Campaigns

Stop paying for videos and start paying for results

Most UGC agencies sell you videos and leave the results to luck. We do it the other way round. Your minimum views, your creator videos and your platform uploads are all agreed before production starts. Then every creator, every brief and every video is planned around the one outcome you actually care about, whether that is sales, signups, app installs or brand awareness. Two parts of this are broken out separately: how we hire UGC creators for brands, and how the same guarantee runs on our TikTok UGC agency page.

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Why Lumina Exists

Brands don’t need more videos, they need better results

Other Brands

Thousands of brands invest heavily in content creation every month.

  • Weeks spent searching for the right creators.
  • Briefs that are unclear or inconsistent.
  • Videos arriving late and holding up the launch.
  • Quality that swings from one creator to the next.
  • Usage rights that get messy.
  • Performance nobody can predict or properly measure.

The Lumina

Lumina was built to eliminate those problems.

  • We recruit the creators.
  • We write every brief.
  • We run the whole production process.
  • We review every video before delivery.
  • We coordinate every upload.
  • We optimise the campaign as it runs.
What Makes Lumina Different

The Performance Guaranteed UGC Model

Viral Growth Is Included

When a campaign outperforms expectations, every additional organic view belongs to you.

  • No success fees.
  • No bonuses.
  • No additional invoices.
  • Just more results.

Guaranteed Videos

You get an agreed number of original creator videos built around your campaign objectives.

Guaranteed Views

You know exactly what the minimum campaign views are before anything launches.

Guaranteed Uploads

You know how many creator accounts will publish your content before production even begins.

Agreed Before Production

Minimum views, creator videos and platform uploads are all fixed before anything gets made.

By The Numbers

Anyone can promise views, these are the ones we delivered

  • 186M+Caliente, over 3,778 videos
  • 163M+Dustbit, over 3,934 videos
  • 134M+Minebit, over 3,297 videos
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Everything We Manage

One UGC agency handles everything

Campaign Strategy

Working out your audience before anyone starts filming.

Creator Recruitment

Matching creators on audience, niche and language.

Creative Direction

Writing every brief, every hook and every content guideline.

Content Production

Running the filming schedules and all the creator communication.

Quality Assurance

Every submission gets reviewed before it’s published.

Reporting

Measuring what’s performing and where the campaign can be pushed further.

Distribution

Publishing across the platforms we agreed on the call.

One Brief

Everything else is on us

  1. 01 / Discovery Call

    We go through your product, your audience and what the campaign needs to achieve.

  2. 02 / Campaign Planning

    We build the creator strategy, the content angles and the performance targets.

  3. 03 / Creator Matching

    We recruit the creators from our verified network.

  4. 04 / Production

    Creators film using the detailed brief we’ve written for them.

  5. 05 / Quality Review

    Every video goes through our internal review before it’s approved.

  6. 06 / Distribution

    Videos go out according to your campaign plan.

  7. 07 / Performance

    You get the guaranteed campaign outcome plus a library of creator assets you can reuse.

Why Our Creator Network Performs Better

Authentic creators, authentic results

Our network includes more than 62,900 verified creators across multiple industries, languages and countries.

  • Content Quality
  • Audience Relevance
  • Communication Skills
  • Brand Safety
  • Reliability
  • Performance History

Instead of dropping thousands of profiles on you to browse, we match creators to each campaign ourselves, so the matching work sits with us rather than arriving as a directory.

What comes back is content that feels native to each platform while still holding to professional campaign standards.

Two hands shaking beneath a signed agreement and a dollar sign.
Our Quality Standard

Every video earns its place

Every creator submission goes through our internal review before it ever reaches your brand.

  • Creative Direction
  • Audio Quality
  • Brand Messaging
  • Editing
  • Hook Strength
  • Visual Composition
  • Platform Optimisation
  • Compliance Requirements
Industries We Help

Built for brands ready to grow

The same hook rarely works twice across two different categories, so we match creators by audience, niche and language to make sure the content lands with the people you’re actually selling to.

  • SaaS
  • Ecommerce
  • Consumer Products
  • Beauty
  • Health & Wellness
  • Fitness
  • Finance
  • Technology
  • Education
  • Mobile Apps
  • Hospitality
  • Real Estate
What You Receive

More than a campaign

When your campaign finishes you get the views, and you also keep a complete library of marketing assets.

  • Original UGC Videos
  • Platform Uploads
  • Organic Campaign Distribution
  • Future Creative Testing Assets
  • Website Content
  • Email Marketing Content
  • Paid Advertising Assets
  • Social Media Library
  • Landing Page Assets
A video editing timeline with clips laid out across three tracks and a playhead running over them.
Before You Ask

Frequently Asked Questions

Because the video isn’t the outcome you’re buying. Every campaign is priced against three numbers agreed before production begins: guaranteed views, guaranteed creator videos and guaranteed platform uploads. Charging per video would pay us for volume, while this model only pays off when the campaign actually performs.

The number goes into your campaign plan before a single video is filmed rather than being estimated once the work is done. It’s built from the creator matching, the briefs our team writes, the review every video passes and the uploads we coordinate across your agreed platforms, and all of it runs in house rather than being handed off to freelancers. You know the minimum campaign views before you approve the plan.

You own it outright, because our creator agreements assign full irrevocable IP to the client. There are no per-use fees, no usage windows and nobody coming back to renegotiate when a video performs. Plenty of brands find out too late that they only rented the footage, and that doesn’t happen here.

Yes. Paid usage sits inside the same IP assignment, so there’s no separate licence, no per-use fee and no expiry date. Most brands push their strongest organic performers straight into paid, which is why paid advertising assets are part of the library you keep when the campaign ends.

Nothing changes on your invoice. Every additional organic view belongs to you, with no success fees, no performance bonuses and no additional invoices, because the guaranteed number is a floor rather than a ceiling.

Only if you want to. We write every brief, manage the filming schedules and handle all the creator communication, so direction and feedback move through one point of contact instead of a dozen inboxes. You approve the strategy and see the finished videos while we run everything in between.

It depends on how much of the brief is already settled, since discovery and campaign planning move quickly when you know your product, audience and platforms. Creator matching, production, quality review and distribution then run in sequence, and we’ll give you a dated timeline with your proposal rather than a vague promise on this page.

Yes. Our verified network spans multiple industries, languages and countries, and creators are matched on audience and language rather than on who happens to be free. Name your target markets in the brief and we’ll build the creator mix around them.

Campaigns run on our verified network by default, because the guarantee depends on creators we’ve already vetted and worked with. If you have creators you want kept in the mix, raise it in your brief and we’ll tell you honestly what we can and can’t commit to before you sign anything.

We run campaigns across SaaS, ecommerce, consumer products, beauty, health and wellness, fitness, finance, technology, education, mobile apps, hospitality and real estate. Rather than ranking them on a page, we’ll show you what this format has done in a category close to yours when we scope your brief.

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Let’s Talk

Ready to launch a campaign with a guaranteed number behind it?

Tell us the one outcome that matters and we’ll build the campaign around it, from the first creator brief through to the last upload.