Performance Content Engine
One brief in, finished videos out
We match you to creators from a network of 62,900+, brief them properly and hand back finished videos that are ready to post or run as ads.
44:29@mauritsneo
@feroxmot · @liuclipper · @orangie
The brands already running on Lumina :
As featured in
“…Lumina Clippers manage campaigns for enterprise clients”
Meet Rhys McKay
Founder & CEO
Rhys McKay founded Lumina because he thought brands deserved a better way to work with creators.
He'd watched businesses struggle with creator sourcing, campaign management, inconsistent quality and endless back-and-forth, and saw there was a way to make the whole process far simpler.
Instead of asking brands to manage dozens or even hundreds of creators, he built Lumina around a managed-service model where one experienced team coordinates everything behind the scenes. Lumina Clippers still operates as a managed UGC company rather than a marketplace, and that single decision shapes how every campaign runs.
Rhys still leads Lumina today, with one simple philosophy behind it:
"Creators should focus on creating. Brands should focus on growing. We'll handle everything in between."
That thinking still shapes every campaign, partnership and product we build.
How it works
Built for scale
Our Mission
To help every business get the maximum value out of the content it creates, through creator-powered production, real distribution and growth you can actually measure.
Our Vision
A future where brands can brief once and reach millions through trusted creator communities, making organic distribution as predictable as paid advertising.
62,900+
Global Active Clippers
18B+
Total Views, Lumina Network
48hr TurnaroundIdea to Ready
Auto-DistributionCross-Platform Sync
Scale ReadyInstant Deployment
What We Believe
Great UGC starts with great relationships
Behind every campaign that works is a creator who genuinely understands the product they're talking about.
That's why we build long-term relationships with creators rather than just maintaining a marketplace.
Every creator in our network is picked on authenticity, creativity, professionalism and reliability, so brands get content they can confidently run across both paid and organic.
How We Work
One workflow, endless distribution
STEP 01
Discovery
We work out what your product actually is and which angles will land with the audience you're selling to.
STEP 02
Strategy
We define the hooks, the calls to action and the distribution channels, tailored to how each platform's algorithm actually behaves.
STEP 03
Production
Matched creators shoot against a written brief, and our editors cut the footage into vertical video built to hold attention.
STEP 04
Distribution
Videos go out across hundreds of verified creator accounts at once, so the platforms read it as momentum rather than a slow trickle.
STEP 05
Performance Review
A detailed analytics report shows what's working so we can scale the patterns that perform.
Our Values
What Drives Lumina
Quality Over Quantity
We chase results that actually move your numbers rather than metrics that just look good in a deck.
Transparency
Clear data and clear communication at every stage, so you always know where a campaign stands.
Innovation
Finding new ways to make content travel further than it should.
Partnership
We only grow when our clients and creators do.
Long-Term Thinking
Building something that keeps working long after the first campaign ends.
Community First
Our creator community is our greatest strength
Thousands of creators work with Lumina because we treat them properly, pay them on time and tell them exactly what a brief needs.
Creators get real paid work and brands get content that actually sounds like a person, which is the only version of this that works for both sides.
@cliptok503
@cliptok503
@cliptok503
@mauritsneo
Meet Our Team
The people behind every campaign
Every campaign runs on a team that covers strategy, creator management, distribution, production and client success.
01
Campaign Strategy
Strategy
Working out your audience, your campaign goals and the creative direction before anything gets made.
02
Creator Success
Talent
Supporting thousands of creators from brief through to delivery.
03
Content Distribution
Growth
Getting your organic reach as far as it can go across TikTok, Instagram Reels, YouTube Shorts and X.
04
Creative Production
Quality
Checking every video against the standard before it's delivered.
05
Client Success
Partner
Working with brands throughout so every campaign delivers something measurable.
Join The Journey
Let's make content people actually want to watch
Whether you're an ambitious startup, a global brand or a creator looking for campaigns worth working on, we'd like to build something with you.