MANAGED UGC HIRING

Hire UGC creators without becoming the person who manages them

Hiring one creator is easy, but hiring twelve while briefing them, chasing revisions, settling who owns the footage and keeping quality even across all of it is a job. This page is about who does that job, because that’s the real difference between your options.

Tell us what you need See campaign results
@feroxmot@liuclipper@orangie
62,900+Vetted creators we match from
48 hoursFrom brief to matched creators
3 to 5 daysTypical turnaround for finished videos
Per 1,000Priced on verified views, not per head
Six steps, five invisible

What hiring UGC creators for brands actually involves

The pitch for this work is find a creator, get a video. The reality has six steps and five of them are invisible until you’re inside them.

01
01Source

Sourcing UGC creators means finding people whose existing content already resembles the output you want, which is a completely different skill from reading follower counts.

02
02Brief

Then you brief precisely enough to get usable footage without flattening the voice that made them worth hiring in the first place.

03
03Review

You review, request changes and absorb the ones who go quiet.

04
04Rights

You settle usage rights before filming rather than after, or you end up with footage you can’t advertise.

05
05Quality

And you keep quality even across everyone, because a campaign gets judged on its weakest video as much as its best.

The same five steps, run once per creator
Campaign creators2 active
CreatorStagePlatform
Creator 01Brief sentOn track
Creator 02Draft in reviewOn track
2 creators10 touchpoints a round
Campaign creators12 active
CreatorStagePlatform
Creator 03Chasing replyWaiting
Creator 04No responseOverdue
Creator 05Revision 2Waiting
Creator 06Rights pendingOverdue
+ 8 more creators in the same queue
12 creators60 touchpoints a round

Source, brief, review, rights and quality. Five steps each, so the work does not scale with the number of videos, it scales with the number of people.

None of it is difficult, it’s just slow and it doesn’t compress. At two creators it’s an afternoon, and at twenty it’s somebody’s job, usually the job of whoever can least afford to take it on.

Time and accountability

Three ways to hire, and what each one costs you

There are three ways to hire UGC creators, and the money isn’t the interesting column. Time and accountability are.

Hire direct
Creator marketplace
Managed agency
Finding creators
Hire directYou search and send messages
Creator marketplaceYou post a brief and sift applicants
Managed agencyMatched from a vetted network
Vetting
Hire directYour own judgement, one at a time
Creator marketplaceStar ratings and past reviews
Managed agencyPrior campaign performance in your niche
Briefing
Hire directYou write and send each brief
Creator marketplaceYou write once, results vary widely
Managed agencyDirection document written for you
Revisions
Hire directYou chase each creator yourself
Creator marketplacePlatform dispute process
Managed agencyHandled before anything reaches you
Usage rights
Hire directNegotiated per creator, after the fact
Creator marketplaceWhatever the platform default is
Managed agencyCleared in production, scope agreed up front
Who owns the outcome
Hire directYou do
Creator marketplaceNobody does
Managed agencyWe do, against a written minimum
Your time cost
Hire directHighest
Creator marketplaceModerate and unpredictable
Managed agencyLowest

We’re an agency rather than a marketplace and we’re not trying to be one. If you want to browse profiles, pick people yourself and keep the campaign in your own hands, a marketplace is the cheaper and more honest fit. This page is for the case where you’d rather hand the operation over.

Rights

Rights: who owns the video, and what you can do with it

This is where direct hiring most often goes wrong, and it goes wrong quietly.

A creator is licensing you something, and that licence has edges.

How long you can use it
Whether you can put paid budget behind it
Whether their face can appear in an advert rather than an organic post
Whether you can recut it or run it in another market

Each one is a separate permission and none of them are implied by having paid for the video.

The failure mode

The failure mode is always the same. A brand hires ten creators, finds the two that perform, then discovers the licence covered organic posting only and the paid budget has nowhere to go. Fixing that afterwards means going back to individual creators from a position of obvious need.

How we handle it

We clear rights during production instead, to a scope written into your agreement before filming. That covers:

  • Organic posting
  • Paid usage
  • The ad account you will run from
  • Creator authorisation where a platform needs it
Usage rights0 of 4 cleared
Organic posting
Paid usage
The ad account you run from
Creator authorisation
Paying per videoNone of these come with the invoice. Paying for the video buys the video, nothing else.
Usage rights4 of 4 cleared
Organic posting
Paid usage
The ad account you run from
Creator authorisation
Cleared before filmingEach one is written into the scope before anyone films, so the footage is usable the day it lands.
Quality control

Quality control, and why it is the thing that breaks

Volume is easy to buy, and even quality at volume is the hard part.

Hiring individually
ExcellentAcceptableUnusable

Hiring individually, quality arrives as a distribution. Two videos are excellent, six acceptable and two unusable, and you find out at the end, all at once, against a deadline. Nothing turns the bad ones into good ones except your own time and an awkward conversation.

A managed process

A managed process moves that check earlier.

  • Creators are picked because their existing work already resembles the output, which removes most of the variance before anyone films.
  • Direction is written rather than described, so there is a standard to review against.
  • Footage is reviewed and sent back before it reaches you.
  • You approve work rather than triage it.

That’s the same production line behind our managed UGC services and the platform-specific work on our TikTok UGC agency page. Campaigns for Caliente, OKX, Adobe and Midjourney are broken down on our case studies page, with clip counts beside view totals.

Stated plainly, those view totals are multi-platform, covering TikTok alongside Reels, Shorts and X, and the network lifetime figure spans every industry we’ve worked in. They aren’t single-platform numbers and we won’t present them as such.

Which column are you

When hiring through an agency wins, and when it does not

Both columns are real, and reading yourself into the wrong one is expensive.

Hire UGC creators yourself when
  • You need a handful of videos, not a running programme
  • You already have creators who convert for you
  • Somebody internally has the time and enjoys the work
  • Your legal team needs to hold creator contracts directly
Hire UGC creators through an agency when
  • You need steady weekly output and cannot staff for it
  • Creator admin has quietly become somebody's second job
  • You are running several markets or languages at once
  • Quality is uneven and you have no mechanism to fix it

If the left column describes you, hire directly. We’d rather say that on the call than take on a programme that was never going to be judged fairly, since the wider UGC agency offer exists for the right column.

The process

How it works when you hire through us

You send one brief and everything after it is ours.

  1. 01
    Scope the outcome

    The call sets the result you’re measured on, the markets and languages, and how many creator variations you want in play. The minimum views, video count and uploads get written down here, before anyone is hired.

  2. 02
    Match and approve

    Creators are picked from a network of 62,900+ on niche fit and prior performance, typically within 48 hours. Matches reach you with the reasoning attached, and you can decline any of them.

  3. 03
    Contract and brief

    We contract and pay the creators, so you hold no separate arrangements with anyone. Each of them shoots against a written direction document rather than a loose prompt.

  4. 04
    Review and clear

    Footage is reviewed against the brief and sent back before it ever reaches you, and rights are cleared in the same pass to the scope already agreed.

  5. 05
    Deliver and report

    Finished videos typically land in 3 to 5 days. Organic cuts go live from creator accounts, files land in your ad account, and performance is reported against the number agreed at step one.

FAQ

Questions about hiring UGC creators

Pricing context for individual videos sits in our frequently asked questions.

How much does it cost to hire a UGC creator?
Rates vary so widely that a single figure would mislead you. They move with the creator's experience, the market, whether paid usage is included and how much editing is needed. We do not sell creators by the head, so there is no per creator rate to quote. Campaigns are priced on verified views and billed per 1,000, with the rate mapped on the call. Market context on typical per video pricing sits in our frequently asked questions.
Do we hire the creators, or do you?
We do. Creators are contracted, briefed and paid by us, so you never take on a dozen separate arrangements or the admin behind them. You receive finished video and cleared usage rights. If your legal team would rather hold creator contracts directly, that is a real reason to hire in house, and we will say so on the call.
Can we approve or reject the creators you match?
Yes. Matches reach you before production with the reasoning attached, and you can decline any of them without giving a reason. Most brands review the first round closely and then let us run it, but the approval step stays available as long as you want it.
Do creators post from their own accounts, or do we?
Either, and it changes what the campaign is for. Posting from creator accounts puts the video into a real audience and tests whether the message works. Delivering files to you means it runs from your handles or your ad account, where you control the budget behind it. Most campaigns use both, and we agree the split before production.
What happens if a delivered video is not usable?
Quality control happens before delivery, so unusable footage is meant to be caught by us rather than found by you. Where a video still misses the brief, the revision sits inside the campaign rather than becoming a new order. At campaign level the minimum view total is written into your agreement, with the remedy if it is missed.

Tell us what you need made, and how much of it

Bring the outcome you’re measured on and we’ll scope the creator count and volume against it, with the minimum in writing before anyone is hired.

Book a call See how campaigns work